Fayetteville native Kwame Molden is redefining the watch industry one timepiece at a time. As co-founder and president of SPGBK Watches, a brand known for its bold designs and homage to Southern Black culture, Molden has not only created a product that tells time but also tells a story.
Growing up in a close-knit Fayetteville community, Molden learned the value of hard work and creativity. After attending North Carolina A&T State University, he and longtime friend Maurice Davis found themselves frustrated with traditional luxury watch brands. They envisioned something more accessible, vibrant, and reflective of their heritage. From this vision, SPGBK Watches, short for “Springbreak,” was born—a nod to their youthful energy and the promise of fresh beginnings.
SPGBK’s timepieces stand out with their unique use of sustainable materials, including colorful wooden designs, and their names pay tribute to schools and communities in North Carolina. Molden and Davis have built a brand that celebrates culture and individuality, making waves in national retailers like Nordstrom and Macy’s.
But SPGBK Watches is more than just a business. Molden and his team are committed to giving back, whether by partnering with local artists or donating to educational initiatives. One notable project involved gifting watches to deserving educators, a gesture rooted in the company’s belief in uplifting the community.
Molden often speaks about the challenges Black entrepreneurs face, from limited access to capital to navigating the competitive market. His advice? Stay authentic and persistent. “We want to inspire others to take risks and build something they’re passionate about,” Molden shared in an interview.
SPGBK’s success serves as a reminder of what can be achieved with vision and grit. In the Bull City, where innovation meets tradition, Kwame Molden exemplifies the power of using business as a force for good. For residents and aspiring entrepreneurs alike, his story is a testament to the strength of community and the enduring spirit of creativity.
To explore SPGBK’s collection or learn more about their mission, visit spgbk.com.
